Wednesday, 17 July 2013

Let's Ponder (Discussion 1): Is it true that...

In preparation of the I&E Bazaar, class S1-10 conducted a survey and found that the McDonald's "Crispy Chicken Breakfast Deluxe" meal is very popular amongst the SST students. They decided to sell a similar breakfast set in that morning. 

To advertise their stall, they included the following chart in their promotional flyer. 
Their publicity gimmick was, "We are one-third of what you normally paid!"



From a consumer's point of view, what is your reaction to this publicity stunt?
Hint: Remember to elaborate your response by applying what we learnt in this topic

Remember to include your Group number before submitting the comment.

43 comments:

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  4. Dawn Lim Gin (Group 3)
    The graph should start from $0 on the y axis, and this people did not do this because they wanted to manipulate the readers.

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  5. Whaaaaaaaaaat?
    This isn't even 1/3 of the normal price, so he's trying to cheat me.
    They want to make people who didn't look at the graph buy their food.

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  6. Axel, 08 ( Group 3)
    It's just cheaper by 40 cents. I would rather buy the original Breakfast Deluxe as it's just 40 cents. The person that presented the graph purposely put each variable 10 cents so that it would look like the Crispy Chicken Breakfast Deluxe is way more expensive.

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    1. No, he doesn't mean that, he just wants to give an example.

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  7. My reaction would be that I would read the x and y axis before buying the product. Other than that, the starting price is $7.70 and the SST Crispy Chicken Deluxe costs $7.90 while the original price was $8.30. The difference is only $0.40 but the graph representation looks as if the SST Crispy Chicken Deluxe set is one-third of the original price. They should start from $0, instead of $7.70, it manipulates the people into buying the product.

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  8. I would not buy it as it is only a $0.40 difference

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  9. LIES!!!!! The moment you look at the numbers, it is obvious that the numbers do not add up, one third of what is normallY paid is $2.76 and not $7.90. group 1

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  10. Jia wei (group 4)
    "one-third of the price" tricked me at first but then I saw the that they were deceiving us correctly.

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  12. OH MY GAWD SO CHEAP, must buy faster before sell out.
    But wait, the price not start from 0, cheater lahhh. NICE TRY.

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  13. Kok Li YIng (Group 1)
    If people do not see the amount of money, people will think that the new cost is 1/3 of the original cost price, which is not even close to it. The person should start from $0.

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  14. The stall owner is trying to trick everyone to thinking that the chicken wings are cheap , however is you observe the graph , the difference is only 40 cents not 3 times more . He should start the graph from 0 to be honest instead of tricking people , he can simply say that his chicken wings are cheaper instead .

    by yong liang group 4

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    1. p.s. I do not know if they are chicken wings but I just called them that

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  15. Group 3
    It depends on where the flyer is, but chances are, consumers would not have spotted the trick, so obviously the consumers' first reaction would be something along the lines of 'So cheap' but if they found out the trick, they would feel cheated.
    Even though using a trick like this would attract more customers, companies should not resort to fooling the public.

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  16. WOAH, that is awesome! I can't believe its like 40 cents difference! Im going to buy this!

    To be honest, they are right visually, but mathematically, they are wrong.

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  17. WAHHHH, 1/3 of the original price must buy! But once I see the numbers, I would be like, "whooooooaaaaa, thats smart". Claiming the price is 2/3 cheaper. In actual fact, the bar is 2/3 shorter, but the price isn't.


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  18. "one third of what you normally pay" was a trick as it was only a $0.40 difference where if it is really 1 third of the price you normal pay about $2.80 (Group 4)

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  19. Wow look at the huge amount of difference in the price!
    (but it is only $0.40 difference they make the number smaller on the y axis so it seems to look like it has a big difference and they started out using a bigger number so the comparison looks SST deluxe crispy chicken looks very cheap)

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  20. Jeron Group 3
    This graph should be starting from $0, if not it will have a very big difference from the graph and reality.

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  21. Daris Ker, Group 4
    They didn't start from $0 but they start from $7.70. And the price difference between the Crispy Chicken Breakfast Deluxe and SST Crispy Chicken Deluxe is only $0.40, but it looks as if it is 1/3 of the price.

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  22. It is only 0.40 cents cheaper , and still they say is it one-third of the amount. It just don't look like it..

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  24. It's 1/3 cheaper! I'm SO getting it!

    Wait a minute... the LIARS!

    When I looked closer at the graph, I realized that the starting price is $7.70 NOT $0. So there is only a difference of $0.40!!

    But the graph was made so that it LOOKS like it is 1/3. Smart Devils...

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    1. They shouldn't trick people like this. Then people sue them.

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    2. ( I belong to Group 2 by the way)

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  26. Yang Teng Group1

    My first reaction when i see this advertisement is that the the SST Crispy is very cheap. Since the graph started from $7.70, it is not actually
    3 times cheaper. It can manipulate a different perspective as there are 4 boxes which can be looked as it is much cheaper. If the graph was to start from $0, it is clearer that the price of decrease if not one-third but actually about 5% cheaper. It is only $0.40 cheaper, if it is one-third cheaper, it should be about $2.77 cheaper

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  27. I am never going to buy stuff from you guys, you have no integrity at all. How could you deceive us, it is only 40 cents cheaper and not one-third of the amount at first! YOU LIER! Oh no are there other companies out there that use this graph and deceived me before!

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  28. At first i would think this is a very good deal, but afterwards i would look more closely and find out that there is only a 40cent difference in the price. the difference in height is technically correct, but it decieves the consumers in a bad way.
    Javier tay group 2

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  29. Kenneth Mah (Group 3)
    They made smart use of the bar chart by making it look like it is 1/3 of the usual amount. However, in actual fact, it is just a few cents cheaper. This is actually a really smart technique for people who only take a glance at stuff.

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